A beer agency with so much more


Sales and marketing is all about understanding people, analysing issues and finding a sure path through them. Russel is very good at doing this and in particular he is very good at helping younger team members find their own way of doing it.

Iíve known Russel for over twenty years, first as a respected (and effective) competitor and then as a colleague. He was right at the heart of building our brands in Charles Wells and over many years he helped us to build strong sales teams. We were a small team in the early days of Bombardierís growth and then later on the premium speciality brands like Red Stripe, Kirin Ichiban and Corona Extra came along. Our senior managers had to be adaptable, enthusiastic, self aware and great communicators: Russel epitomises these characteristics. He has recruited and trained up a huge number of our current team and I can certainly recommend him.